A crazyyyyy commercial

http://www.youtube.com/watch?v=GhA-TGkS64g&feature=player_embedded#

So I’ve never actually seen this ad before, but I was searching through for cool ads and I found this one. Now I thought this one was actually really clever and funny, but I don’t know if it was good at advertizing the product.

For one they actually pulled off the commercial. They pushed it so hard and made so much crap and bad things happen that it worked. And up until the end I had no idea why these things were happening. I thought that it was just because the couple had lots of bad luck. And I did sort of chuckle to myself midway through the commercial.

First they both wake up and you think they’re a happy couple. Then the look on their face makes you think that something might be up. The hair dryer in the shower seems like a complete accident. Except instead of dying or anything the girl is still alive, which lets us know that the commercial is supposed to be a joke. When the window falls down on his neck that also seems like it could be an accident. This could let the audience interpret the idea that the car is bad luck and is just causing all these bad things to happen. Then the bowling ball falls off the top shelf and lands on the woman’s head, which just makes me cringe. And she should also basically be dead, just to be a party pooper. Then the guy gets his hair blow torched. The fact that he dunked his head in the fish bowl is pretty funny though. When the guy trips down the stairs you think he might lose the race, then they start fighting. The man slyly tricks the girl and makes her think that he doesn’t have the keys but he really does. I don’t really understand what is happening in the microwave though. Like what was being blown up? In any case the wife gets blown up! Which is just like what the heck!? Then of course she ends up on the top of the car, OBVIOUSLY. And then he drives to work with her on the roof of the car.

I feel like this commercial appeals to a very specific type of couple or person. The more times I watched it the more and more I started hating it and the less appealing it became. I feel like this would just make you not want to buy the car at all. It just puts this nasty awful violent image in your mind anytime you think of the car. But actually come to think of it, I can’t even remember what type of car it was for, the violence was so distracting. That could be a good or a bad thing for the car company though.

But I don’t know why anyone would want to have a car that would make them want to torture they’re significant other. It doesn’t emote a calming feeling that convinces the audience that peace and happiness will come out of them purchasing this car. It actually advertizes the opposite. This commercial basically advertizes that once you have a car hell will come about your life.

I feel like car companies usually want to make you feel like if you had this car you would be classy, successful, and happy. For example Cadillac uses the actress from Desperate Housewives in its commercials which is just like “Oh hey , this actress has this car, and she loves it. She’s so successful and she still chooses a Cadillac, a car that you can buy. If you buy this car you can have the profile and mystery as a celebrity, type thing.” Or they always talk about “does your car turn you on? “ But I actually really like those commercials actually. Here I will include one and you can compare. (http://www.youtube.com/watch?v=jkEw1rsBUak) But for this other commercial it’s like here buy a car that will mark you as a crazy person. Crazy, psycho people apparently really really like this car. A LOT.

The Cadillac commercial actually talks about and shows features of the car, the other commercial does not. All we know is that the car can move and can we silver and can fit in a driveway. The Cadillac talks about all it’s luxury items and gives people a reason they would want this car over any other car. The other commercial is just like “hey this is a car, buy it because we made a commercial about it.”

But……. On the other hand, the commercial promotes that this car is worth all the hell you had to experience to drive it. I think that was obviously the point behind the design, script, and idea for the commercial. And it does kind of spread the idea that once you enter this car you will forget the madness of your surroundings. I still think though it’s beyond a little extreme.

Maybe if at the end of the commercial there was a happy ending or it was like “psyche! We drive to work together because we both love it so much,” then it would be better. Or if there was some hint in the commercial about how much happier and better their lives were after they bought this car, instead of this car ruined our marriage, the advertisement would be better.

The other thing too is there was no other car. So the idea could just be that they were racing to the car in general. Maybe they didn’t have another car and so if she didn’t get to the car she had to walk. And any car could be better than walking…..

This idea is kind of similar to the commercial I don’t know if you guys remember it, but it was for a shower head I think. And it was like the husband and the wife were racing home, and like taking their clothes off on the way back to their house, so they could get into the shower first. And like that makes a little more sense, because it’s a little more playful, and there is a calming reward for getting in the shower first. I don’t know, it’s a weird commercial!